Identity + Culture
Rooted
Journeys Through Black History
The soil remembers. These journeys take you deep into the cities, neighborhoods, and stories that shaped Black America — through the restaurants, galleries, museums, and hidden gems that keep that history alive today. Every stop on every route is curated around Black-owned businesses and guides who know these stories best. Choose your city, tell us your dates, and let's build your journey.
American History is Black History.
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Born on the Bayou
New Orleans, Louisiana
The birthplace of jazz, the heart of Creole culture, and one of the most historically rich Black cities in America. Walk the streets of Tremé, the oldest Black neighborhood in the country, eat at tables that have fed generations, and feel the pulse of a city that has always known how to survive and celebrate at the same time. -
Where the River Bends
Memphis, Tennessee
From Beale Street to the National Civil Rights Museum, Memphis carries the weight and the glory of Black American history like nowhere else. This is the city of blues, soul food, and the movement — where the Mississippi River witnessed it all and the music never stopped telling the truth. -
The Black Mecca
Atlanta, Georgia
The birthplace of the Civil Rights Movement and one of the most powerful Black cities in the world today. Atlanta is where history lives on every corner and Black excellence is the standard. From Sweet Auburn to the MLK National Historic Site to a thriving BIPOC business community — this city delivers every time.